The Coca-Cola Kid
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
-
- Cast:
- Eric Roberts , Greta Scacchi , Bill Kerr , Chris Haywood , Kris McQuade , Max Gillies , Tony Barry
Similar titles
Reviews
Slow pace in the most part of the movie.
I think this is a new genre that they're all sort of working their way through it and haven't got all the kinks worked out yet but it's a genre that works for me.
Great story, amazing characters, superb action, enthralling cinematography. Yes, this is something I am glad I spent money on.
By the time the dramatic fireworks start popping off, each one feels earned.
In some ways "The Coca Cola Kid" may be the weirdest movie famously bizarre Serbian filmmaker Dusan Makavejev ever made.At least with his most out there material such as "WR:Secrets of the Organism" and "Sweet Movie", there was a sense that a sure hand was behind all the mayhem on screen. Even if you didn't get it you knew it meant something or had some purpose.The Coca Cola Kid is a movie without purpose. It is one of those obscure '90s movies that assumes a left-field plot guarantees a worthwhile story. It doesn't.What amazes me is that a filmmaker with such an indelible style as Makavejev was responsible for this yawnfest. Any filmmaker could have made it.The film stars Eric Roberts as a weird, unknowable executive who wants to find out why a town in Australia doesn't use Coke products. So he travels all the way from America to the bush to solve this life altering mystery. There he meets a young lady played by Greta Scacchi who wanders through the movie like a dense Susan Sarandon. She has a daughter played by a pretty bad child actress, and they have a weird bathing scene together which is probably the only reason anyone today would watch this mess.I didn't care at all about anything that happens in this movie. I didn't care about the characters, and some of the comedic subplots or side characters were just boring and stupid, like the hotel busboy who is convinced that the Eric Roberts character is really a secret agent for no reason other than that the movie needed comic relief in those scenes. If you are going to have a buffoonish character who the audience should laugh at, it helps to actually have some sense of why or how the character arrived at their misunderstanding. Are they crazy, or stupid, or both? The character appears to be neither, so it seems totally forced and unbearable every time he is on screen.The Coca Cola Kid may be an even bigger mystery than Sweet Movie, but the mystery is not contained in the material, it was there at inception: why did Makavejev make this mess?
Jetting to Australia on a business trip, Coca-Cola marketing expert Eric Roberts (as A. Becker) has trouble finding an American newspaper and tries to fend off advances from sexy secretary Greta Scacchi (as Terri). She wants to have sex with Mr. Roberts desperately - and won't take "no" for an answer. His mind is more on how to get her tenacious father, eccentric cola producer Bill Kerr (as T. George McDowell), to realize "Coke is it!" The locals have been strangely alienated from America's favorite soft drink. Roberts is famous for tripling Coke intake, but the small Australian community doesn't partake...Dusan Makavejev directs this stylish, but disconnected satire. It seems off-track by the time Roberts attends a gender-bending outing; possibly, this is Ms. Scacchi further testing his sexual availability. She and scene-stealing little Rebecca Smart (as Rebecca aka "DMZ") have a show-stopping nude shower scene; maybe this is to be taken as the pause that refreshes. David Slingsby does well as a fawning waiter who mistakes Roberts for a CIA agent. The original power pop Coca-Cola jingle written by Tim Finn (of Split Enz) is excellent. Absurdity is the rule of thumb, and Roberts' mannequin-like performance fits.****** The Coca-Cola Kid (5/85) Dusan Makavejev ~ Eric Roberts, Greta Scacchi, Bill Kerr, David Slingsby
At least the jingle by Tim Finn was melodic. Roberts is the his usual inept self. Characters are inconsistent, dull, purposeless. Roberts changes his accent even within one line.
American capitalistic imperialism satirized. Both well and truly. Eric Roberts (whatever happend to him?) has never been to possessed as the marketing hotshot from Coca-Cola's Atlanta hq, in Australia to sell the last no-Coca-Cola bastion on earth on the drink's "bubbling brown goodness." And Greta Saachi (hubba-hubba) has never been so fetching or as funny. Watch for the unnerving news provided just before the credits.