Such a frustrating disappointment

This is one of the few movies I've ever seen where the whole audience broke into spontaneous, loud applause a third of the way in.

Story: It's very simple but honestly that is fine.

While it doesn't offer any answers, it both thrills and makes you think.

If you want to be a vegetarian that is fine with me. If you do not want to eat meat and keeps dogs and cats has pets and by meat to feed them that is fine with me. I will never be a vegetarian do not impose your life style on me. So the mean character in the this movie has to kill DVD monsters so people will stop wanting to by D.V.D.S. So if the mean character was real he would put the people who made this movie would be put out of business. And he make live like the wild animals we were meant to be. And if that happened we would have eat meat to survive and hurt your beloved cows Mr Bradshaw. This movie has an awful story line it very stupid. It fells to tell a good story.

This is a complete joke of a film. I will be spoiling it for some folks. First of all, the trailer is very misleading. It makes it look like a sci-fi blockbuster about a monster conspiracy behind marketing. For instance, in the trailer, you see these dragons and candy monsters and wraiths and a cool looking coca-cola monster, all of which can only be seen by our protagonist. This is an intriguing idea that could have worked and been made into a pretty awesome sci-fi thriller. Unfortunately what we have here is a poorly written, incoherent and remarkably dull propaganda snoozefest featuring a bland and uninteresting lead character and subplots that go absolutely nowhere.Nothing in this movie makes any sense whatsoever. Now matter how hard you try to interpret it, you will still be left puzzled.The story begins with our protagonist Misha as a child getting struck by lightning and being informed that things will be different for him. Years later, Misha is grown up and is working for a marketing campaign in Moscow. His boss has a niece named Abby. Misha and Abby fall in love and the remainder of the film is focused on their relationship. Misha's boss then gets a heart attack and then Misha leaves Moscow and becomes a farmer.Six years later, Misha has a dream that tells him to do something. Misha wakes up the next day and sacrifices a red cow which supposedly causes him to see things that no one else can see. Then, Misha returns to Moscow and learns that Abby was pregnant when he left and now has a six year old son. At Moscow, thee is a burger joint and a vegetarian Chinese buffet which are rivals. Misha can see creatures running the businesses. A candy monster runs the burger joint and a bunch of dragons run the Chinese buffet. Then advertising is banned. The end. None of the monsters show up until the last 10 minutes or so. Plus the CG effects are Nintendo 64 style. I just saved you 100 minutes. I do not recommend this film.

The movie describes the destruction of the World by greedy corporations as they battle between themselves over the minds of the people, using any dirty tricks to manipulate us into "slavery" and "worship" of the brands they advertise. The movie is trying to portray ordinary men as stupid animals, a flock of sheep, unable to think and reason, blindly following every advertisement they are shown on TV. In the end, the "good" Governments step in and "shield" the masses with regulation prohibiting advertising and branding at all. Then finally tranquility rests upon the World... The movie uses very graphic imaging to draw the evil of branding by private enterprises and suggests that only Governments should be allowed to engage into advertisement, using Soviet Union as an example... Truly a brilliant piece of Communist propaganda!

I'd say this movie tried to make a statement in weird ways. Yes, food companies hold a major responsibility in the obesity crisis in the U.S., but the way the movie said this was a bit strange, especially with the illusions the main character could only see.The film started out strong by showing the power of advertising and marketing, but fell flat in the second half with corny scenes and the like. The presence of Hollywood actors like Max Von Sydow and Jeffery Tambor didn't help that much, considering that they had minor roles.Would I recommend this film? No, there are better ways to spend 106 minutes of your time. Give this a pass.