A Disappointing Continuation

The film may be flawed, but its message is not.

The story, direction, characters, and writing/dialogue is akin to taking a tranquilizer shot to the neck, but everything else was so well done.

True to its essence, the characters remain on the same line and manage to entertain the viewer, each highlighting their own distinctive qualities or touches.

I like how the filmmaker follows 4 notable social media icons, especially Paris Hilton, as they use their online presence to create something bigger than themselves. I think Bert Marcus does a splendid job approaching industry notables to share the rollercoaster ride that follows when deciding to share your life for millions to watch - also get a glimpse of their life and insight. This documentary is a 'must watch' as it helps the viewer better understand that there's more than meets the eye.

I was pleasantly surprised by this film! The film followed various social media personalities and gave an insight into what being an influencer is truly like. From seeing how they deal with hate and also how they maintain a positive reach on social media, I have a new-found respect for these social media stars and how they live up to their name.

Great documentary that potrays how influential social media is today. It shows both- the good and the bad in an entertaining yet informative fashion. Enjoyable for all ages.

I saw this film last night at Hot Docs in Toronto and had little expectations going in. I use social media, but I am certainly not immersed in the world. I was truly entertained, captivated and in awe of the subjects of THE AMERICAN MEME from start to finish. I laughed the entire way through, while learning a great deal, and felt deeply for the characters. One thing that surprised me about the movie was that it was a lot deeper and a lot more serious than I thought it would be. I was scared and sad when it ended and I am still thinking about the film and my own personal interactions with social media today. I was also surprised about how diverse the audience was, which was pretty crazy. There was an 80 year old with a walker laughing her head off and a 12 years old sitting next to me (although probably not appropriate for a 12 year old...).Anyways, go see it. It's pretty amazing.